eventROI launch

While working on CMOh, after several strategic pivots, I was developing a chatbot that provided insights about company metrics using internal data. However, as we identified a lack of product-market fit, I was quickly reassigned to lead the development of a new startup: eventROI.

Within just one week, I structured the core idea and kicked off development of v0. After two weeks, the platform was already live for internal use, and by the end of the first month, I had delivered a working lead calculator feature. This wasn't just a matter of speed — it was a strategic milestone.

Our Head of Engineering, Luciano Trujillo, tasked me with building the technical foundation that would be reused for future startups. This led me to create a standardized Tech Template for Upcomings, setting a strong precedent for scalability and consistency across projects.

As of April 1st, eventROI can:

• Handle large-scale event datasets efficiently
• Calculate lead value with speed and confidence
• Automate pre-event reminders, improving engagement

All of this was delivered within 1.5 months from the original concept — demonstrating my ability to lead from ideation to execution with high impact and long-term value for the company.